Which of the following is a key area a Sales Agent/Broker can impact regarding Star ratings?

Member satisfaction and experience are critical components that can significantly influence Star ratings in healthcare plans. Star ratings, assigned by Medicare, reflect the quality of care and service provided to members. Sales agents and brokers play a pivotal role in shaping the member experience by providing comprehensive information about plan benefits, guiding members through enrollment processes, and helping them understand their options.

When sales agents effectively communicate the value of a plan and connect members with the appropriate resources, they contribute to a positive member experience, which can lead to higher levels of satisfaction. High satisfaction levels often correlate with better ratings, as they can affect metrics such as member retention, complaint rates, and overall engagement with the plan. Thus, by focusing on member experience, sales agents and brokers have a direct impact on improving the Star ratings for their plans.

The other options, while important operational aspects, do not have the same direct connection to how members perceive their health plan and the service they receive, which is ultimately reflected in the Star ratings.