What is the focus of Wellcare's quality strategy?

The focus of Wellcare's quality strategy is primarily on Star Ratings and performance. This approach is designed to measure and improve the quality of care provided to members. The Star Rating system, used by Medicare to evaluate health plan performance, assesses various factors including member satisfaction, healthcare access, and the overall health outcomes of patients. By prioritizing these ratings, Wellcare aims to ensure that they deliver high-quality services and support, ultimately leading to better health outcomes for their members. This focus on quality not only enhances patient care but also impacts the organization's reputation and financial performance positively, as higher Star Ratings can lead to increased funding and member enrollment.

In contrast, financial growth, market expansion, and product diversity, while important for a business, do not encapsulate the essence of Wellcare's quality strategy, which prioritizes measurement and enhancement of care quality through the Star Ratings system.