What action should agents prioritize according to the guidelines set forth in the guidelines?

Agents should prioritize implementing all guidelines set forth because adherence to these guidelines ensures that they are compliant with company policies and regulatory requirements. Implementing the guidelines provides a framework for consistent and ethical practices in their interactions with members. This action is vital as it aligns the agents' work with the organization’s standards and ensures that they are operating within the legal and operational parameters established for member care and service.

While providing feedback on member experiences, identifying member needs, and training other agents are all important actions, they derive from a foundation of properly implemented guidelines. Without first implementing the guidelines, other actions may not be effective or may even lead to inconsistencies and potential compliance issues. Therefore, following the established guidelines is essential for achieving the desired outcomes in member service and overall agent effectiveness.